Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it

The information we process about you varies slightly depending on whether you are an unregistered customer who is casually surfing and shopping or if you created an account and are thus a registered user. Below, you can read more as to what each category entails.


To handle your orders and purchases, we require the following information about you;

  • Name
  • Address, phone number and e-mail
  • Date of birth (for some payment methods)
  • Payment information and payment history
  • Information about your order (for ex: order number, product(s), delivery address, and invoice)

We do this with the legal obligation for Completion of the Purchase Agreement; without which, we would be unable to complete our transaction with you. The information is saved for 36 months, from the time both delivery and payment have been processed, for the purpose of helping you with potential complaints and returns.

If you choose the “Save for my next payment” option, we’ll save your card information for future safe purchasing with your consent. You can withdraw your consent at any time.

In order to comply with the rules and regulations to which we must adhere , we require the following information about you;

  • Name
  • Address
  • Payment information and payment history
  • Information about your order (for ex: order number, product(s) and delivery address)

We do this with the legal obligation to comply with legal obligations; that is to comply with the laws to which we must adhere. The Book-keeping Act is one example as to why we save this information (with limited access) for 7 years, in addition to the current year. This information will not be accessible to the customer service department, for example.

In order to provide you with customer service, we require the following information about you;

  • Name
  • Phone number and e-mail
  • Date of birth (for some payment methods)
  • Payment information and payment history
  • Information about your order (for ex: order number, product(s), delivery address, and invoice)
  • Information you personally provide during your communication with us

We do this with the legal obligation of processing in a way that is necessary to cater to both our and your legitimate interests, in order to answer any questions you may have. We save the information for 14 months from the time your customer service inquiry is closed.

Who Can We Share Your Data With?

We sometimes share data, such as personal info, with various recipients in order to provide the services mentioned above. We never sell your information to anyone else without your approval. Potential recipients of your information are:

Delivery Service Providers

In order to fulfill the purposes of our processing of your personal information, we share your personal data with companies providing services to us, for ex: to process the sending and delivery of your items or providing certain systems. These companies can only process your personal information according to our explicit instructions and cannot use your information for any other reason.

Payment Service Providers

In order to manage payments via the site, we use various payment services. The payment service provider is responsible for their own handling of your personal information and has separate conditions which apply for them. Information regarding their conditions and handling of your personal data can be found when you choose which payment method to use on the site.

Collaborative Partners

In order to enable our partners to usher traffic to us via their channels, we provide information such as order numbers and purchase prices. The information is only shared for this purpose and is not sold or forwarded.

Other Recipients

We can send your data to other recipients, for ex: government organizations, if required of us by law. If all or a portion of our organization is shared or integrated with another organization, your personal data can be provided to our advisors, potential buyers and their advisors, and are passed on to the new owners of the business.

Transfers Outside the EU

Some services or payment services can take place outside the EU. We never transmit any data outside the EU without taking the appropriate security measures and acquiring legal support for the transfer. For example, through Privacy Shield or the Commission’s standard contractual clauses.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data

You have a right to know which of your personal data we use. This can be provided through a process known as a registry extract. If you have an account, you can log in to My Pages to see which data we have on you, for ex: contact information, your bonus points, your personal rebates, and other goodies. If you have not registered as a member or wish to receive a complete registry extract, you can contact our customer service and we will be glad to help you.

We want to ensure that your personal information is correct and up-to-date. With that in mind, you have the right to request the correction of inaccurate data about you. If the information you provided changes (for ex. if you change your e-mail address, name or payment information) or if you wish to delete your account, simply contact our customer service.

Regarding instances involving the ways in which we process your personal data through the consent provided by you, you always have the right (at any time) to withdraw your consent regarding that processing. You are also entitled to oppose some processing, for example direct marketing purposes and newsletters. In some circumstances, you even have the right to have your personal information deleted or blocked. This does not apply if we are required by law, for example, to preserve or otherwise process the information or if the information is required to fulfill an agreement with you.


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